My whole life I would see this pink can everywhere I went. My Mom couldn’t live without it.
For those of you who don’t know, TaB soda is a diet cola that thrived in the 60’s and 70’s.
It was marketed towards consumers who wanted to keep “tabs” on their weight.
Its popularity died in the 80’s with the introduction of Diet Coke but it’s still around today in select
grocery stores. My focus was to give TaB a new look, something that would appeal to the youth.
I wanted it to feel funky, weird and just plain different.